The Greatest Direct Mail Sales Letters of All Time

by Richard Hodgson

Make Your Direct Mail Sales Letters Profitable and Effective with Proven and Tested Techniques…

One of the best ways to ensure that your direct mail solicitations are top notch is to learn the tried-and-true methods that have worked for the greatest direct mail writers in the business.

In this edition you’ll have access to 100 of the best direct mail sales letters ever written. Whatever direct mail assignment you face, in one complete volume, you will find examples of how leading writers have tackled similar challenges with stellar results. Included with each letter is a complete analysis of what makes it great.

Here’s just a fraction of what’s included:

  • Hundreds of tips and checklists for creating better direct mail sales letters
  • More than 100 ways to open a letter
  • 90 ways to close a letter
  • 14 sections covering all types of letters including Consumer Mail Order, Business-to-Business Direct Mail, Fund-Raising, those for Retail Stores and Services, Inquiry and Lead-Getting, and many more
  • 100 basic reasons why people buy
  • Valuable advice from the greatest direct mail marketers working today
  • Letters used successfully by companies like Newsweek, Mercedes-Benz, Hewlett-Packard, The Franklin Mint, Westinghouse, Day-Timers, Nestle, Xerox, Time-Life and many more

Note: This edition still contains the old 3.5″ diskette with the letters. Good luck finding a computer that still accepts diskettes! So buy this for the book, not for the letters on disk

The Greatest Direct Mail Sales Letters of All Time- $129.95







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